OUR WORK
LUMI Morocco – Full Branding & Visual Identity System for a Premium Travel Experience Brand
A complete brand ecosystem showcasing CASBAH's expertise in full branding systems, strategic positioning, visual identity, and scalable applications for a premium travel experience brand in Morocco.
A 100% Moroccan Learning Management System – A Sovereign Digital Training Ecosystem
Creating a fully Moroccan-built learning management system that offers a flexible, modular training ecosystem with advanced AI-driven content creation, enabling organizations to own and evolve their learning infrastructure while maintaining technological sovereignty.
S'Tours – Full Rebranding & Visual Identity Transformation for a Leading Moroccan DMC
A comprehensive strategic rebranding project for S'Tours, one of Morocco's leading Destination Management Companies with over 40 years of experience. CASBAH modernized their visual identity while preserving their heritage and market trust, creating a dynamic and scalable brand system for the future.
LUMI Digital Experience Ecosystem & Premium Travel Frameworks
CASBAH delivered a flagship digital ecosystem for LUMI, Morocco's premium experience-design partner, combining refined brand identity, structured service frameworks, destination showcases, and sustainability principles into a comprehensive platform for bespoke travel and events.
Digital Activation of Rural Tourism in Casablanca-Settat – Building an Inclusive Tourism Ecosystem
Large-scale digital transformation enabling over 200 rural tourism operators to build online presence, integrate distribution channels, and deploy AI-powered marketing tools
HappyTaux Digital Platform – A Data-Driven Fintech Ecosystem for Modern Credit Brokerage
A complete digital transformation project that modernized credit brokerage in Morocco through an integrated fintech ecosystem, combining platform strategy, UX/UI design, content optimization, and data-driven performance improvement.
CNT Digital Clusters Program – Digital Transformation of Tourism Operators
A large-scale digital transformation program empowering 80 Moroccan tourism operators through AI-generated websites, social media tools, visual content, OTA integration, and comprehensive training as part of Morocco's national tourism roadmap.
KAFAA Digital Platform – National Experience Recognition Program for Hospitality Professionals
KAFAA is a national digital program led by the Ministry of Tourism, Handicrafts and Social & Solidarity Economy of Morocco, in partnership with the National Confederation of Tourism. The platform digitizes the Validation of Acquired Experience framework, enabling thousands of hospitality workers to gain formal recognition of their professional experience.
The digital ecosystem of Beni Mellal Khenifra Destination
Creating four innovative solutions within the destination's digital ecosystem, aiming to enhance the tourist experience in this splendid region. These solutions seek to transform the way visitors engage and explore, elevating their journey.
Treasure Hunt Chamal
The Treasure Hunt Chamal project embarked on a dual mission. It aimed to redefine tourism promotion in the region while pioneering augmented reality to create an immersive adventure showcasing the cultural richness of the destination
Draa Tafilalet Tourist Documentation
Production of complete tourist documentation for the Draa Tafilalet region. This collection includes a general tourist guide, five detailed provincial guides and three thematic guides, offering a rich and diverse exploration of this magnificent region.
La Bourse Régionale du Tourisme
The Regional Tourism Exchange, a flagship project spearheaded by Casbah Tourism Development for the CRT of Tanger-Tétouan-Al Hoceima, aimed to synergize local stakeholders and showcase the region's abundant tourism opportunities, fostering economic growth and cultural appreciation.
The Ecosystem of Fes Meknes Destination
Development of a new, modern portal, with an offline version and geolocation of the Fes Meknes region www.visitfesmeknes.ma. As well as the ‘Visit Fes Meknes’ mobile application.
The digital strategy of the Oriental region
The CRT-O project had dual objectives: firstly, to furnish the Oriental region with a roadmap for tourism promotion. Secondly, it aimed to design a suite of monitoring and evaluation tools.